Inside TOWN SoHo

TOWN SoHo 337 West Broadway

The word is out, the doors are open. Take a tour of TOWN SoHo, launching today at 337 West Broadway and Grand Street! With a 35-seat capacity, the daily operations of TOWN SoHo are overseen by TOWN Sales and Leasing Co-Directors Ari LeFauve and Lyon Porter.

The entire first floor of the two-story landmarked building at 337 West Broadway is dedicated to the “TOWN Square” common-area concept that has become a hallmark of each TOWN neighborhood office. Two communal tables carved from a single slab of American black walnut wood run the length of the retail space, finished with herringbone stone flooring and anchored by a wall of built-in shelving along Grand Street, also constructed from American black walnut, featuring internationally-sourced candy and bottled water.

The “international water bar” is represented by unique brands from Italy (Bolle) and Great Britain (Hildon), as well as familiar favorites from Norway (Voss), France (Perrier) and the USA (Saratoga). Jars of candy from Turkey, Columbia, Israel and Japan offer an international twist on another signature component of TOWN’s neighborhood offices.

TOWN’s in-office Concierge, a complimentary fixture of each TOWN neighborhood office offering a personalized suite of services, is located on the ground floor, where accordion windowed walls open onto sidewalk café seating in the warmer months.

TOWN SoHo 337 West Broadway
Photo by Jonathan Grassi
TOWN SoHo TOWN Square
Photo by Jonathan Grassi

 

TOWN SoHo Conference Room

Photo by Jonathan Grassi
TOWN SoHo workspace
Photo by Jonathan Grassi
TOWN SoHo International Water Bar
Photo by Jonathan Grassi
TOWN SoHo TOWN Square
Photo by Jonathan Grassi
TOWN SoHo Local NYC Candy
Photo by Jonathan Grassi

TOWN Neighborhood Picks: Priscilla Moreno’s Financial District

Town Residential Priscilla Moreno

TOWN Financial District Representative Priscilla Moreno is a Manhattan real estate expert with over 20 years of experience in residential sales, rental and interior design. A current FiDi resident, Priscilla shares her favorite places to shop, eat and relax in the neighborhood.

1) Favorite place to shop:
My new go-to store is Trinity Place, where you can find very unique pieces from the UK. They have two full floors of women’s wear and a section for children. You probably will not see anyone else with the same dress or blouse.

2) Best place for a night out of the town:
Harry’s on Stone Street is always a nice treat. I love to go for drinks or a very nice steak dinner. Absolutely great for entertaining clients or an evening out with friends on a Saturday night. During the winter, when you want to stay local and want a nice ambiance, I find Harry’s is very welcoming.

 

Harrys Cafe on Stone Street
The bar at Harry’s Cafe and Steak on Stone Street.

 

 

3) Where to dine:

  • Bobby Van‘s on Fridays and Saturdays. They have specials for half-off bottles of wine.
  • Salud in South Street Seaport has great Latin food with excellent drink specials for happy hour.Their flank steak and plantains are delicious!
  • Ko Ko’s on Greenwich Avenue is my favorite Asian restaurant. Their noodle soups and sushi are delicious. They are great for a quick lunch or a nice dinner.
Bobby Vans wine cellar
Bobby Van’s wine cellar located in the antique bank vault of the former JP Morgan location.

4) Go-to for groceries: 
My favorites are Jubilee and Zeytuna on John Street. Jubilee is a small mom and pop grocery store. They deliver 24 hours. Zeytuna is my go-to specialty store for my more exotic recipes. They have an amazing selection of seafood and sausages.

 

5) Saturday afternoon must-do’s
Bailey’s is my favorite brunch place. You can watch the game on Sundays. During the summer, I go to Ulysses‘ for the outdoor seating.

TOWN Neighborhood Picks: Jill Camac’s West Village

Jill Camac Town Residential

Jill Camac Town Residential

Jill Camac moved to Horatio Street 13 years ago and was thrilled to come back to her old ‘hood’ when she started with TOWN last February. A true neighborhood expert and current Chelsea resident, Jill has been in Manhattan real estate for a decade. Check out her favorite West Village experiences!

1) Favorite place to shop

  • Scoop – Check out the sales on the downstairs level at Scoop Street.
  • Calypso – Great for everyday pieces!

2) Best winter bars

Bar and Books West Village
The first Bar and Books location on Hudson Street in the West Village.
  • Fedora
  • Minetta Tavern
  • Hudson Bar and Books – When I first moved to Horatio Street, it was the real meatpacking district with only a few bars and restaurants. This quickly became a neighborhood favorite and is still a classic for great cocktails.

3) Where to dine

 I’m a huge fan (and owner) of Fatty Crab on Hudson Street. This restaurant and overall experience changed a lot for me. I had never had Malaysian food. It really took me out of my comfort zone to try such unusual and spicy food. If you haven’t been, it’s a totally unique experience. The cocktail menu and wines are great too!

Fatty Crab in the West Village
A Fatty Crab specialty, the Chili Crab – crab, chili and pullman toast.

If you’re looking for an amazing Italian meal these are two places with authentic cuisine and great ambiance. For “new” Italian my favorite is Dell ’Anima. If you’re looking for something a little more “old school” and rustic Piccolo Angelo is the perfect spot. There are no printed menus to preview. The owner comes to your table and tells you the menu, with a very heavy accent.

4) Saturday afternoon must-do’s

Brunch at Pastis! It’s always fun and has a great energy. I basically lived there when I first moved to the neighborhood.

TOWN Neighborhood Picks: Ed Freiberg’s Astor Place

TOWN Residential's Ed FreibergAstor Place Representative Ed Freiberg is a born-and-raised New Yorker with varied experience in real estate, nightlife, event planning and restaurants. “Being at Astor Place is like being at the central hub of downtown, the thru-street that gets you to all the best of downtown in a flash. Walk 5-10 minutes in any direction and you are smack-dab in the middle of Greenwich Village, Nolita, Noho, Soho, Union Square, the East Village or my favorite of favorites: the Bowery! I live 5 blocks from the office (on Bowery) and absolutely love it.”

1) Favorite place to shop

  • Billy Reid on Bond – The clothes fit great and have a Southern, hip feel.
  • Lord Willy’s – They have the best bespoke menswear, you cannot go wrong with their classic fits and beautiful lines for suits and dress shirts.
  • Screaming Mimi’s on Lafayette
  • Search and Destroy on St. Mark’s

2) Best place for a night out of the town

My favorite neighborhood spot for a night out is The Wren on Bowery.  It’s a great bar with a fantastic vibe.  It’s not trying to be anything fancy or different and that is what has made it a hotspot.  I feel completely at home there, although I wish my home was always filled with such a cool, hip, beautiful crowd.  They have a great gastro pub menu; I highly recommend the beef jerky and bacon and cauliflower soup.

The Wren at Astor Place
The Wren

The bartenders are also terrific; they make very inventive cocktails, but don’t pass judgment if you want to keep it simple with a beer or vodka soda. Also, The Wren gets extra points for being open while the power was out during Sandy week.  They had 200 candles going and there was a great feeling of neighborhood camaraderie. We were all in it together. I was very happy to support them!

3) Where to dine
Restaurants are what make this area spectacular.  From the newest hotspots like Acme, Saxon And Parole and Peels to old standards like Bond St, Indochine, or Il Buco, you don’t have to step foot out of the area to have a truly diverse and incredible gastronomical experience.

My current favorite is Bianca’s, a small Italian restaurant on Bleecker Street. Simple, reasonably priced courses and an expansive wine menu are the keys to their success.  They don’t accept reservations so you have to get there by 7 to get on line for a table. It’s always packed, but well worth the wait! (Going early on a rainy day is your best shot for immediate seating).

Another hidden gem is this small block called Extra Place, a quirky street-within-a-street, on East 1st between Bowery and 2nd Ave.  It’s a mini-mecca of restaurants with Veselka, Extra Place and the new L’apicio, which is owned by the same team that opened two of my favorite restaurants in the West Village, Dell’anima and L’artusi.  It’s equally fantastic!!

4) Go-to for groceries:

  • Whole Foods on Houston Street- it has the best produce and meat in the area.
  • Il Buco Alimentari & Vineria– this Italian restaurant and market has the best extra virgin oil I have ever had and fantastic bread.
  • Union Square Greenmarket– open Monday, Wednesday, Friday and Saturday this farmer’s market has bountiful fresh, local produce.
  • Think Coffee– when La Colombe’s line is 15 minutes long I grab a cup of coffee here.

 

Fresh produce from the Union Square Greenmarket
Fresh produce from the Union Square Greenmarket

5) Saturday afternoon must do’s

I love a good brunch with friends sitting outside at Gemma in the Bowery Hotel, followed by the Russian & Turkish Bath house on East 10th. It’s an old-school experience that should not be missed!